Welcome
Challenge By Choice Performance Training Center
Located in the heart of Squamish, Challenge By Choice is a strength, endurance, performance and testing facility that helps individuals achieve personal goals in athletics, sport and daily movement. Challenge By Choice was designed with the belief that in order to excel in the natural outdoor playground as either a recreational weekend warrior or as an elite athlete, the foundations of strength, power, speed, endurance and flexibility must first be introduced and then constantly applied and developed.
Unlike traditional gyms, our studio is small and personalized. We attract individuals who want to work hard and make the most of their training time while receiving encouragement and support to work to their fullest potential. Discover how constantly varied, high intensity, functional movements will enable you to reach new performance levels. CBC is the only location in the Sea to Sky corridor offering a 6 person multi-rider CompuTrainer set-up along with an 8 person indoor spin lab. The studio offers blood lactate testing, V02 analysis, run technique training and bike fitting. A combination of indoor/outdoor space is home to the C3 Strength + Endurance signature class that has been offered in Squamish for several years now and followed by Jen’s athletes around North America. Learn how to improve your running technique, endurance and speed through various coached programs.
Please cruise through our website to determine if Challenge By Choice is for you. We welcome athletes and recreational warriors of ALL ability levels, from the beginner to the elite. We look forward to building the platform with you to achieve your health, fitness and athletic goals.
“The difference between interest and commitment is this…..when you are are interested in something, you do it only when circumstances permit. When you are committed to something, you accept no excuses. Just results. “
Train Smart. Train Effectively. Enjoy the journey.
Jen Segger
Founder + Head Coach

